Communication Design essays

Communication Design essays While looking for two designs to examine for this final paper, I came upon the New York Worlds Fair Poster designed by Joseph Binder and a poster entitled Victory 1945 by Shigeo Fukuda. In looking at both of these designs and comparing and contrasting them, I wish to show just how significantly large scale cultural issues can effect the collective conscious of a society and the resulting every day designs and images that they are subjected to. Although not much information exists separately about each of the individual designs that I have chosen for this project, the supporting historical context of each culture provides a wealth of information that can help analyze the foundations of each image. The first design is that by Joseph Binder entitled, New York Worlds Fair Poster. Created in 1939, this piece was designed in mind with the times. In the midst of the previous World War, this design attempted to show Americas embrace of modernism, technology, and its global power. In this composition there is a small cityscape of New York City in the lower left hand corner, the large trylon and perisphere (emblems of the Worlds Fair) in yellow taking up the foreground, random spotlights put against a dark navy blue sky, a cruise ship in red at the lower right and red biplanes in the upper left hand corner. The most noticeable thing about this design is its strong geometric figures, all of which are universally recognizable. The planes showing Americas strength in air, the ship also showing our strength by sea, and the cityscape icon as a symbol of our population and size. Meggs states that, .. world events would soon force the United States to cast aside its neutrality, tradi tionalism, and provincialism; the new embrace of modernist design was part of this process. Second on the list of designs is Victory 1945 by Shigeo Fukuda. In comparison with the Worlds Fair Poster, this one if ...

Ivy Day 2019 What Is It, When Is It, and What to Do Next

Ivy Day 2019 What Is It, When Is It, and What to Do Next SAT / ACT Prep Online Guides and Tips If you’ve applied or are currently applying to Ivy League schools, you’ve likely heard the phrase "Ivy Day." Ivy Day, or Ivy Admissions Day, is when all the Ivy League schools announce their admissions decisions for regular decision first-year applicants. Keep reading to learn more about what to expect on Ivy Day, when Ivy Day 2019 will be, and what to do with your admissions decision(s) once Ivy Day is over. Feature Image: Robert Barnet/Flickr What Is Ivy Day? Ivy Day is the day, usually in late March, when all Ivy League schools release their regular admissions decisions online.The eight Ivies- Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton, and Yale- typically release their decisions at the same exact time as well.This time varies every year but tends to be either 5 pm or 7 pm ET. Top schools that are not in the Ivy League typically have different decisions release dates. In 2018, Amherst released its admissions decisions earlier than Ivy Day on March 23, whereas Caltech released its decisions on March 10. Occasionally, a non-Ivy school's decisions release date overlaps with Ivy Day; NYU, for instance, released its decisions on Ivy Day in 2018 (though at an earlier time). Ivy Day decisions are only for studentswho applied regular decision to at least one Ivy League school. For example, if you applied regular decision to Brown, Dartmouth, and Harvard, you could expect to get your admissions notification online for each school at the same time on Ivy Day. Note that students who applied early decision or early action will receive their Ivy decisions earlier, usually in December or January depending on the school. Because all Ivies release their admissions notifications at the same time through their respective online portals, and because applicants are (understandably) eager to get their results as soon as possible, Ivy Day often means long loading times and a bigger chance of page crashes due to the immense online traffic. Therefore, although it’s perfectly OK to check your admissions status as soon as the clock strikes Ivy admissions decisions time, just know that you might not be able to access your decision(s) as quickly as you hoped to. If you hit any major online traffic or are facing constant page crashes, it might be better to get off your computer and wait an hour or two until the traffic dies down a bit and you can check your admissions results without issue. Applying to an Ivy? Then you might end up here at Yale. When Is Ivy Day 2019? You know what Ivy Day is, but what about when? Unfortunately, the exact date for Ivy Day 2019 has not yet been officially confirmed by any Ivy League schools.However, by analyzing previous years' Ivy Days, we can make an educated guess as to when Ivy Day 2019 will take place. Below is a table showing Ivy Days from previous years and their days, dates, and times: Year Ivy Day and Date Time Decisions Released 2018 Wednesday, March 28 7 pm ET 2017 Thursday, March 30 5 pm ET 2016 Thursday, March 31 5 pm ET 2015 Tuesday, March 31 5 pm ET As you can see, Ivy Day is always at the end of March, so we can rest assured that Ivy Day 2019, too, will happen around this time. Over the past few years, Ivy Day has been moving forward in time- from March 31 to March 28- so it’s possible that Ivy Day 2019 will happen on or before March 28, most likely at 5 or 7 pm ET. We’ll update this article as soon as the official date is made available, but until then, expect to hear back from all the Ivies you applied to sometime in the middle of the last week of March 2019. What to Do After Ivy Admissions Day Ivy Day has finally arrived and you've spent minutes battling through the online traffic to access your admissions decisions.Maybe you got into a few Ivies but rejected from your top choice. Or maybe you got rejected from all of them. The question is still the same, regardless of your admissions decisions: What do you do next? In this section, we go over the steps to take for different Ivy Day admissions decision scenarios. Ivy Day Scenario 1: You Got Accepted to Your Top Choice! You got online and caught a glimpse of the word "Congratulations!" before erupting into a fit of joy.You did it! You got accepted to your top-choice school! Once you’ve spent time congratulating yourself and showing off your acceptance letter to family and friends, it’s time to sit down and ask yourself: what now? First off, if you’re having any doubts that this is the school you really want to go to, it’s perfectly OK to wait until you've heard back from all other schools you applied to (Ivies and non-Ivies alike) before you make your final decision. Don’t feel pressured to attend this Ivy simply because you got accepted.Think about what you personally hope to gain from your college experience, and then choose the university- Ivy or not!- that fits this criteria best. If this top-choice Ivy really is your overall top-choice school and you know you want to go there no matter what, your next step will be to formally agree to attend this school. Before you do this, though, make sure that you’ve had the chance to discuss costs for this school with your parents (or whoever is helping you pay for college) and that you clearly understand your financial aid package. After you’ve accepted your invitation to attend the school, you can then get started on declining any acceptances you got from other colleges. Ivy Day Scenario 2: You Got Waitlisted at Your Top Choice You eagerly checked your admissions decision from your top-choice school only to be met with a pang of confusion: you've been offered a place on the waitlist.You don’t feel elated yet you’re not devastated either.After all, getting waitlisted means you could still get accepted. This limbo stage can be tricky to deal with, but if you really want the opportunity to get accepted to your top choice- and you’re willing to wait just a little longer- you'll want toimmediately accept the invitation to be put on their waitlist.This will officially keep you in the running for a possible spot in that Ivy League school's newest freshman class. Assuming this school is still your top choice, it might also be a good idea to let the school know that if you’re accepted off the waitlist, you’ll 100% attend.Write a letter to the school letting them know this. You can include details such as what classes you'd like to take and how you can envision yourself being highly successful there. Ultimately, anything you can do to stress that this Ivy League school is your top choice will reflect positively on you as the admissions committee works its way through the waitlist. Unfortunately, you’ll more than likely not hear back about your waitlist decision until after the decision deadline (May 1) has passed.Indeed, many college waitlist decisions aren’t made until July or even right before the fall semester/quarter starts! As a result, you should put down a deposit for your second-choice school, even if you haven’t yet heard from your top-choice school.This way, if you don’t get off the waitlist, you'll still have a spot confirmed at another school you're happy to attend. Worst case scenario, you get accepted to your top-choice school and lose your deposit money. But, hey, this means you get to attend your top choice! Ivy Day Scenario 3: You Got Rejected by Your Top Choice Maybe Ivy Day wasn’t an exciting day for you because you got the dreaded rejection from your top-choice school.It’s OK to be upset about this- you just found out that you won't be able to attend your dream school.This is a huge setback, so it’s normal to feel sad, angry, and confused. But it’s also important to remember that all Ivy League schools are extremely hard to get into, so much so that the vast majority of applicants get rejected.So you’re definitely in good company! And getting rejected says nothing about your intellectual ability or academic promise. Once you’ve come to accept your rejection, it’s time to weigh your options: the schools (Ivy and non-Ivy) you have been accepted to. If you got into your second-choice school and know for sure you want to go here, get started on accepting your offer of admission here and on declining any admission offers you received from other schools. On the other hand, if you don’t have a second-choice school or are doubting where you’d like to go since getting rejected from your dream school, take some time to really consider which college you’ll be most satisfied at. Therule of thumb is to wait until you’ve heard back from every school you’ve applied to and then look at your acceptances. As you consider your options, here are some key questions to ask yourself to help you figure out which college will be the best fit for you: Are there any schools you’ve been accepted to that you can readily and clearly envision yourself attending? Where do you see yourself excelling intellectually while also having fun? Which colleges have offered the best financial aid packages to you? Ivy Day Scenario 4: You Got Rejected by All Ivies You Applied To Ivy Day isn’t a happy day for everyone, especially if you got rejected from all the Ivies you applied to.This is certainly much more of a setback than if you got rejected from one or two Ivies but still got into at least one. It’s important at this time to take care of yourself before you make any college decisions.Allow yourself to be upset, sad, or angry (or all three!). That said, try to also remind yourself that college admissions are really a mixed bag, especially when it comes to the Ivy League. Many qualified applicants are turned down each year. Indeed, the acceptance rates for Ivy League schools are abysmally low, so you’re certainly not in the minority if you get rejected! Moreover, know that Ivies aren’t the be-all and end-all of colleges. There are tons more schools that are just as good as, if not better than, the Ivies, and if you’ve been accepted to any of those, that’s a huge accomplishment! Once you’ve had some time to mentally process the rejections, it’s time to start looking at your other college options.Take a look at the colleges you have been accepted to.Are there any you want to attend more than others?If so, get rid of the schools you’re not as interested in and start doing some research on the schools you are thinking of going to. If, on the other hand, you’re at a total loss as to where to go to college now that you haven't gotten accepted to the Ivies you applied to, it’s a good idea to buckle down and start doing research on each school you’ve been accepted to. Specifically, you’ll want to look closely at the academics/majors offered, campus, extracurricular activities, and overall atmosphere of each school. I suggest goingonline to each school's official website; you can also check out real student opinions on websites such as College Confidential, Reddit, and Niche. If possible, try visiting the campus directly to help give you a more direct look at what kind of environment and amenities a particular school offers students. Finally, be sure to consider the financial aid packages you've received from each school.If one school is offering you a lot more aid than your other schools are- and cost is a huge factor for you- the amount of financial assistance you getmight be the main reason you pick a certain college. Doing all of this should help you narrow down your choices and eventually find the best college for you! What’s Next? Want to learn more about the Ivy League?Check out our expert guides to learnhow to get into Harvard,what kinds of admission rates Ivy League schools have, and what the current rankings of Ivy League schools are. To get into the Ivy League- and other top schools- you'll need to earn super high SAT/ACT scores. Written by our resident full scorer, our guides on how to get a perfect SAT/ACT score will help you achieve this goal in no time at all! Want to get into Harvard or your personal top choice college? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. Learn more about PrepScholar Admissions to maximize your chance of getting in.

The Mozart Effect Annotated Bibliography Essay Example | Topics and Well Written Essays - 2500 words

The Mozart Effect Annotated Bibliography - Essay Example The video also employed the talents of a researcher and annotator who did live recreations of versions of the tests, where subjects chosen at random in a public place were subjected to Mozart music and to music from Blur and then made to undergo the battery of cognitive tests that included solving puzzles, testing reaction times to falling rulers, and tests of memory, among others The findings in the public tests were in congruence with the findings in other studies that state that there is nothing in Mozart music that is special, even though Mozart music did indeed boost subject performance in cognitive tests. This is the conclusion because music by Blur also had the same effect. The baseline was silence. In both cases where subjects were first subjected to silence and then to either Mozart or Blur music, there were observed improvements in the performance of the subjects to the tests. The final caveat is that the performance boosts occurred after listening to the music, and that th e performance boosts were short-lived. The video in all is a good general overview of the nature of the Mozart effect tests and the kinds of challenges that have been made to it over the years (Applasamy, 2012). Bangerter, A. and Heath, C. 2004. The Mozart Effect: Tracking the evolution of a scientific legend. British Journal of Social Psychology (2004). [Online]. Available at: https://www.gsb.stanford.edu/sites/default/files/documents/BJSP,%20Mozart%20Effect.pdf [Accessed 26 November 2013] Demorest, S. and Morrison, S. 2000. Does Music Make You Smarter? Music Educators Journal 87 (2). Green, C.S and Bavelier, D. 2008. Exercising Your Brain: A Review of Human Brain Plasticity and Training-Induced Learning. Psychology and Aging 23 (4). [Online]. Available at: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2896818/ [Accessed 26 November 2013] Husain, G., Thompson, W. and Schellenberg, E. 2002. Effects of Musical Tempo and Mode on Arousal, Mood and Spatial Abilities. Music Perception 20 ( 2). [Online]. Available at: http://www.psych.utoronto.ca/users/ghusain/Publications_files/GH2002Mozart%20effect.pdf [Accessed 26 November 2013] Jausovec, N., Jausovec, K. and Gerlic, I. 2006. The influence of Mozart’s music on brain activity in the process of learning. Clinical Neuropsychology 117. Jenkins, J.S. 2001. The Mozart Effect. Journal of the Royal Society of Medicine 94 (4). [Online]. Available at: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1281386/ [Accessed 26 November 2013] Lubetzky, R. 2010. Effect of Music by Mozart on Energy Expenditure in Growing Preterm Infants. Pediatrics 125 (1). [Online]. Available at: http://www.pediatricsdigest.mobi/content/125/1/e24.full [Accessed 26 November 2013] Makielo, L. 2012. The Mozart Effect. The Epoch Times. [Online]. Available at: http://epoch-archive.com/a1/en/sg/nnn/2012/01%20January_2012/Issue%20395_17_January_2012/395_B4.pdf [Accessed 26 November 2013] Nantais, K.

Pedagogical Principles for Teaching and Learning Coursework

Pedagogical Principles for Teaching and Learning - Coursework Example To some children it might be their first experience in a group setting although to other who possibly might have attended toddler groups, day care, or even home setting but with a childminder to name but a few, it might be a continuation of a group experience. Whichever the case, a practitioner is an important person in a child’s learning at this stage. A practitioner in this case might include a teacher, health visitor, portage workers, speech therapist, or a district nurses among other cadres along those lines. Practitioners play a very important role in the children learning and should therefore draw on a range of teaching strategies and child development knowledge. If anything children deepen their knowledge through playing, planning, observing, questioning, testing, experimenting, reflecting, repeating, and reacting to adults and also to each other. In this case, practitioners ought to plan the highest quality learning experiences, putting into consideration the learning needs and achievements of the children and the scope of their learning experiences that will enable them progress. ... There are a number of important lessons that should be leant from plays as far as childhood education is concerned. Play should be child-centered where the teacher sets the activities, but also allows children to explore and engage in the tasks making up these plays in order to develop their learning, if anything, learning is not always about setting out tasks but most importantly, making sure that children have developed these tasks or seeing whether they have met the learning objectives as set-out by the practitioner as part of the learning process. This has been reinforced by Fromberg (2002), when he points out that when a teacher asks children to do a task with them, they automatically label this as an activity. This therefore shows just how important it is for a practitioner to strike a balance between play and tasks for children. It is important for the practitioners not to separate pedagogy, learning and behavior through play, but to integrate this into a curriculum, as adult intervention is important as organized play places a great contribution to children’s learning and development. The quality of adult interaction in planning children’s play and organizing the play environment all has a part in the contribution towards children’s learning and in enabling them to learn how to function successfully within and out of the classroom environment (Samuelsson & Carlsson 2008). This adult intervention is particularly important in that it establishes the children’s relationships with children while planning the both the learning environment and the curriculum. It is also the role of childhood education practitioner to not only support but also extend children play, learning and development, while assessing their

Hamlet Literary Analysis Essay Example for Free

Hamlet Literary Analysis Essay Carl Jung is an expert in freudian theory but with a strong sense of the unconscious and its habit of revealing itself in symbolic form. His personality theory â€Å"The persona† is an archetype, or an organized principle based on things we see or do. Hamlet is an example of a person who is doing whatever it takes to accomplish what he thinks is right. Claudius gives a false impression that he uses to manipulate peoples opinions towards Hamlet. Through the physiological lens of Carl Jung, Hamlet comes off as insane trying to avenge his fathers death, while Claudius is the one trying to convince everyone hes mad, to take his rightful place as king. Hamlet displays false impressions by pretending to be mad. He does this in order to get attention from his mother, who does not believe him when he tries to explain to her what the ghost told him about Claudius. Hamlet in despair thought that his plans were pointless and did not know what to do without the support he needed from his mother. This shows the ego nature of Hamlet. Hamlet is young and focuses a great deal on his ego and worries about the trivialities of the persona displaying his false impressions. Hamet only false impression. Hamlet was deceitful, he would create spectacles in which people would misinterpret his actions for someone who might be insane. â€Å"To be or not to be, that is the question† (III, i, 56) This is the question Hamlet is contemplating throughout the book, to live, or to die. He struggles with the thought of suicide many times as a result of no one believing him. Pretending to be mad is the only way he can come up with to try to avenge his fathers death. This quote emphasizes Hamlets inner struggle to cope with two opposing thoughts in his mind, preserving his moral integrity or avenging his fathers death. It’s hard to say if Hamlet is ever really insane in the play. He struggles with life changing decisions that can potentially change many lives, which would be good reasoning for causing madness. There are many points where you might believe Hamlet himself doesn’t even know the difference between who he is and who is is pretending to be. In order to keep his crown on the throne of Denmark, Claudius manipulates events, peoples lives and relationships. He makes use of his power along with others loyalty and trust. We know Hamlets hatred towards Claudius, for marrying his mother and trying to steal his place as king. But Hamlet is the only one who believes this, everyone else isn’t aware of his intentions. It is clear that we are intended to see Claudius not as a murderous villain, but a multi-faceted villain: someone who cannot refrain from doing what he feels is right. He is morally weak, and content to trade his humanity for very little. Claudius shows a strong false impression, proved by Carl Jungs theory to be a â€Å"mask† used to present himself to the world. He’s trying to replace the King by taking everything that was his. â€Å"Though yet of Hamlet our dear brothers death The memory be green, and that it us befitted To bear our hearts in grief and our whole kingdom To be contracted in one brow of woe,Yet so far hath discretion fought with nature That we with wisest sorrow think on him,Together with remembrance of ourselves†(1.2. 1) Here Claudius is talking to his people about how they should be mourning Old King Hamlet’s death, but it would be wise for the whole kingdom to move on quickly. This is part of the â€Å"mask† he is wearing for the people, considering hes the one who killed the King in the first place. Carl Jungs theory proves itself to be true for both Hamlet and Claudius in the Play. His theory on the persona representing your public image is different, but apparent for both of them. For Hamlet, a false impression is apparent but for his gain only, He is pretending to be insane towards his mother because that the only way he feels he can get her attention. Claudius portrays a false impression towards all the people, because he is the only one that truly knows Hamlet is sane. His â€Å"mask† is to cover himself up for the Kings Murder. The truth comes out when its apparent He wants Hamlet killed. Jung states that at its worst, false impressions, can be mistaken, even by ourselves, for our true nature. This happens to Hamlet as he mistakes himself for many things he is not. â€Å"If one does not understand a person, one tends to regard him as a fool. † (Mysterium Coniunctionis). This relates to how everyone believes Hamlet is mad because they don’t understand what he saw and heard from his fathers ghost. Through the physiological lens of Carl Jung, Hamlet comes off as insane trying to avenge his fathers death and prove to his mother all he knows, while Claudius is the one trying to convince everyone hes mad, to take his rightful place as king.

A Glimpse into Nineteenth Century Brazil Essay -- Brazil History Histo

Esau and Jacob by Joaquim Machado de Assis portrays the tumultuous relationship between twin brothers, Pedro and Paulo, during the late nineteenth century; the twins symbolize the Brazilian political struggles during the transition from a monarchy to a republic. The brothers are emblematically born in 1870, â€Å"at the end of the Paraguayan War, a time when the Brazilian political elite split between conservatives and reformers† (xiii). The brothers fight; their most contentious arguments regard politics. Paulo is a republican and Pedro is a monarchist. The only commonalities the twins have are their love for their mother, Natividade, and their courtship of Flora. As an allegory, Natividade represents the old nation of Brazil – prior to the end of the monarchy – and Flora represents the new Brazil, which wavers between conservatism and liberalism. Both boys, and both political ideologies, vie for Flora’s affections, yet she, like the bud ding Brazilian nation, cannot choose between the suitors or the two political beliefs. In a pessimistic foreshadowing of the future, Flora dies without deciding between Pedro and Paulo, an ominous message from Machado de Assis regarding Brazil’s indecision to pick a definitive ideology after the fall of the monarchy. Despite Flora’s and Natividade’s dying wishes for the twins to cooperate, Pedro and Paulo are unable to cease their malicious antagonism, another grim reminder from Machado de Assis about the fruitlessness of political bickering and a warning about the future of Brazil. Why Read Esau and Jacob Unlike a conventional history book, the novel Esau and Jacob provides a personal glimpse of Brazilian society as it transitions from monarchy to republic. Joa... ...Empire and Stringing Together a Nation provides an integrated perspective of the complications of a divided Brazil during the fall of the monarchy. De Assis writes about the personal experiences and utilizes characters to convey the feelings and ideas of the time, Da Costa provides historical analysis as to why the monarchy collapses, debunks the myth of racial democracy, and Diacon explains how the two Brazils become one Brazil, a concept de Assis could not imagine. The three books depict a more complete image of Brazil during the fall of the empire. Works Cited Da Costa, Emilia Viotti. The Brazilian Empire. The University of North Carolina Press, Chapel Hill; 1985. De Assis, Joaquim Machado. Esau and Jacob. Oxford University Press, Oxford; 2000. Diacon, Todd. Stringing Together a Nation. Duke University Press, Durham; 2004.

Batik Garment

The Objectives.. ? To be a World Class Provider of BATIK Garment Industry Our Mission.. ? Our vision is to focus on offering range of quality  batik  products to our customers, and introduce  Malaysian  Batik  to the people all over the world. We would like to penatered US market and introduce variety product that can produce with Batik. It is the opportunity for batik business to improve it profitability and competitiveness. The Opportunities.. ? Rising demand for handicraft products in developed countries such as USA, Canada, Britain, France, Germany, Italy etc. ? Developing fashion industry requires handicrafts products. Development of sectors like Retail, Real Estate that offers great requirements of handicrafts products. ? Development of domestic and international tourism sector. ? Ability to produce high quality product with good design ? e-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products. 1. INTRODUCTION The Malaysian government has supported its craftspeople significantly since 1974 with the establishment of  Kraftangan, a government organization under the auspices of the ministry of culture that is designed to promote Malaysian handicrafts and culture.This outstanding program serves as a role model for the arts and textile industries of other countries. The common goal is simply to make Malaysia a Batik capital. According to Matrade, textiles are ranked 9th  and accounting for 2. 3 per cent share of Malaysia’s exports of total manufactured goods. In 2011, exports of textiles and apparel & clothings totaled RM10. 81 billion from RM9. 32 billion for the same period last year, an increase of 15. 9 per cent. Of this, exports of textiles was valued at RM6. 72 billion and accounted for 62. per cent share, while apparels and clothing accounted for 37. 8 per cent share, valued at RM4. 08 billion. Higher exports were due to increasing exports of yarns and apparels. The USA, Japan, T urkey, Indonesia and China were Malaysia’s top 5 export destinations for Malaysia’s textiles and apparel & clothing. USA remained the leading export market contributing to 18. 6 per cent share of the total exports of the industry. Export was valued at RM2. 01 billion, an increase of 13. 6 per cent. 1. 1 The Unique Batik MalaysiaDeveloping batik as handcrafted textile – hand printed and hand drawn, has made us all acutely aware of the importance of three essential elements in producing a new product. They are, namely, Design, Colour and Technique. We need to pay attention to all of the three above elements giving emphasis to Design which requires the most and urgent attention. Secondly, Malaysians love bright colours and batik in bright colours has become a manifestation of that expression. However, we need to think of the market and the consumers we are targeting.Therefore, we need to study how they perceive colours and their receptivity to our  selection of c olours. And thirdly, the need to take  an aggressive approach in R&D and to engage in experimenting  new technologies that can expedite and enhance batik production process as well as to solve problems related to attaining quality production. Learning from the experiences of other countries such as Japan and Korea, and adapting their practices to meet our needs would indeed be a real asset. Another aspect of R&D, relates to acquiring  knowledge about the characteristics of fabrics in order to appraise their appropriateness for making batik.What makes Batik  Malaysia unique is that we have been able to develop it through innovation by observing and learning from the tradition of batik–making of other countries, and successfully creating our own indigenous batik–style. 1. 2 Trends in Fashion The world of fashion has created an immense consciousness with the designers and batik – makers who recognise the need to constantly innovate and produce new designs, introduce   new range of colours as well as to experiment with new production techniques to meet with the fast changing consumer taste and fashion trends.As a result, batik crafted from a variety of materials such as silk, cotton and linen of varying texture   have emerged in the market place. 1. 3 Batik as an Art form Malaysian artists have made an inroad with their innovative adaptation of the batik technique on canvas. Henceforth, a new genre of batik as an art form was born. Batik paintings depicting images of Malaysian flora, fauna, forest, food and fiesta themes are providing a glimpse into the rich diversity of natural and cultural heritage of Malaysia through Batik Art. 1. 4 The Design ChallengeA good design should create a pleasant virtual experience: the customer should perceive the product as aesthetically pleasing. In this respect, batik designers should develop batik design to  respond to the particular needs of the consumers thereby promoting  the concept of sp ecial design for specific usage, such as  batik  for school wear, batik for uniform, batik for daily wear, batik for formal day and evening attire and batik for special occasions. Each  particular design with special motif, pattern, colour and fabric  created would therefore give batik that exclusive ook and this  would impact on batik not only as  a versatile textile for clothing but also in popularizing it to a wider market. Malaysia’s natural environment offers limitless source of inspiration from which new ideas, patterns, motifs and colours could be derived. At the same time, the uniqueness of each community in Malaysia, the people and their living traditions and cultural heritage are  yet another  source  for design input. 2. US MARKET 2. 1CULTURE OF THE PEOPLE the  culture of the United States  is primarily a  Western culture, but is also influenced by  Native American,  Asian,  Polynesian,  African, and  Latin American  cultures.Ame rican culture started its formation over 10,000 years ago with the migration of  Paleo-Indians  from  Asia  into the region that is today the  continental United States. It has its own unique social and cultural characteristics such as  dialect,  music,  arts,  etc. The United States of America is an ethnically and racially  diverse  country as a result of large-scale immigration from many different countries throughout its history. Due to the extent of American culture, there are many integrated but unique social  subcultures  within the United States.The cultural affiliations an individual in the United States may have commonly depend on  social class,  political orientation  and a multitude of demographic characteristics such as religious background, occupation and ethnic group membership. 2. 2 POLITIC & ECONOMIC Political US REGULATORY COMPLIANCE Companies that are involved in the production and distribution of medical devices that are intended fo r marketing in the U. S. are required to register their facility with the FDA on form FDA 2891. There is no fee for registering your facility.As of 11 February 2002, foreign companies must also provide the FDA with the contact information for their U. S. Agent and this information can be provided on this form as well. This form must be completed by the official correspondent designated on the form and submitted 30 days prior to exporting to the U. S. All registration information must be verified annually and updated if changes have occurred. If the company is registering for the first time, the registration form FDA 2891 must be submitted to the FDA along with the Device Listing form FDA 2892.This form is used to identify to the FDA the devices that the company has in commercial distribution by generic category. There is also no fee for submitting this form. U. S. Fiscal Policy Turning first to U. S. fiscal policy, the slow pace so far of economic recovery and weak job creation†”despite the wide margin of excess capacity—argues for maintaining supportive monetary and fiscal policies in the very near term. Indeed, expansionary fiscal policy already played a critical role in averting a deeper U. S. recession.According to IMF analysis, fiscal measures contributed about 2 percentage points to GDP growth in 2009, and another one percentage point last year. At the same time, federal debt held by the public has risen from about 36 percent of GDP in 2007 to about 62 percent of GDP in 2010, while prospective debt dynamics have worsened significantly. In the absence of corrective measures, and taking into account underlying fiscal pressures that predated the crisis, debt could reach about 95 percent of GDP by the end of this decade—a level last reached immediately following World War II.Without policy adjustments, subsequently the debt simply would keep rising. From this perspective, the need for urgent action to secure medium-term fiscal sustainabil ity appears to be self-evident. Political Ideologies in the United States Ideologies in US politics vary greatly. However, for the majority of American citizens, most political ideologies are derived from classical liberalism. Ideas such as individual liberty and limited government, for example, are popular with most Americans.Unlike many other countries, there are only two major political parties in America and their core beliefs are very similar due to the moderation that the two party system in US politics encourages. The Democratic Party, who tend to represent liberal ideals, lean slightly to the political left and the Republican, who generally favour conservative ideals, lean slightly to the political right. The two dominant ideologies that exist in American politics today are conservatism and liberalism. Economic in US The United States’ economic freedom scores of 76. 3 drops it to 10th place in the 2012 Index.Its score is 1. 5 points lower than last year, reflecting de teriorating scores for government spending, freedom from corruption, and investment freedom. The U. S. is ranked 2nd out of three countries in the North America region, and its overall score remains well above the world and regional averages. The U. S. economy faces enormous challenges. Although the foundations of economic freedom remain strong, recent government interventions have eroded limits on government, and public spending by all levels of government now exceeds one-third of total domestic output.The regulatory burden on business continues to increase rapidly, and heightened uncertainty further increases regulations’ negative impact. Restoring the U. S. economy to the status of a â€Å"free† economy will require significant policy changes to reduce the size of government, overhaul the tax system, and transform costly entitlement programs. By boosting growth in the private sector, such freedom-enhancing policies are the best hope for bringing down high unemployme nt rates and reducing public debt to manageable levels. The trade weighted average tariff rate is 1. percent, with non-tariff barriers such as â€Å"buy American† procurement rules adding to the cost of trade. Investment freedom is hampered by ongoing protectionist restrictions. The impact of the recently passed financial reform bills has yet to be measured, as detailed regulations are gradually emerging. The indicators to gauge the economic performance in US Population: 310. 0 million GDP (PPP): $14. 7 trillion,2. 8% growth 0. 9% 5-year compound annual growth,$47,284 per capita Unemployment: 9. 6% Inflation (CPI): 1. 6% FDI Inflow: $228. 2 billion (Based on data compiled as of September 2011) . 3 TARGET MARKET 3. PRODUCT STRATEGIES Malaysian Batik is fresh, fashion-forward, and edgy. And this modern-day style of Batik is now penetrating European and American markets. With its couture quality, Malaysian Batik is equally at home on any New York or Paris runway. This is a world -class textile and art form that is â€Å"here and now. † Malaysian batiks are not limited to cotton either. Today various type of silk including jacquard, satin, crepe de chine are used to produce batik blok and batik tulis. Voile, rayon lawn and shirting have also been used at one time or another.Most type of cloth can be used to produce batik except polyester. Today’s batiks are highly fashionable, baring little resemblance to the stereotyped sarong. Batik tulis are much more fluid and cater to both local and international markets. Batik has many moods. It can be mod, sweet, formal or just plain fun. And it is not just limited to apparel. Exclusive designs and quality as well as good workmanship are our products greatest assets to create strong brand image. We offered clothing collection such as: 3. 1 Batik T-shirts & Men’s Outfit.We decided to base our outfits on the guppy because they are so colourful. The aim of the competition is to take batik into intern ational markets and since the guppy is found everywhere, we thought everyone could relate to the designs. The men’s outfit had a black long shantung coat with similar design motifs on the front and back, with a matching shirt that stayed with the theme without going over the top. [pic] 3. 2 Sleeves Batik dress for Ladies For the ladies dress we decided to use bright pops of color accent the unique, geometric print along this Antik Batik dress, rendered in cool silk twill.A scoop neckline flatters the shoulders, while a single seam subtly defines the waist. Long sleeves. It look exclusive and elegent suit for American women. [pic] 3. 3 Pareos. Pareos are commonly done in batik tulis as the free flowing canting lines enhance the casual nature of this beach cloth. We decided to base our cotton pareo with flowers, abstracts organic and geometrical elements including the familiar awan larat or Malay arabesque. We also decide to use a hand-drawn crepe de chine pareo from the Tropic al Marine Life collection. [pic] 3. 4Batik scarves and shawlWe decided to base our collection of â€Å"Tropical Marine Life† was designed primary as casual wear. It is hand-drawn crepe de chine scarves are gaily decorated with reef fish. For the shawl we used flower such as orchids and hand-painted on chiffon and it meant as an elegant shawl. [pic] 3. 5Cushion covers We have a great selection of Cushion Covers to choose from. Our cushion covers are made of 100% cotton and have a zip closure unless otherwise stated. The vibrant colors and design will lift your spirit and sooth your soul. [pic] 3. 6bedspeards and comfortersThis lavish, reversible Malaysian batik  comforter  set features rich shades of grass green, teal, cobalt blue and off white. This  comforter  set offers a soothing modern Batik  motif for any bedroom in your home. [pic] 3. 7 Girl Dresses We decided to use 100 % cotton in girl dresses, with playful pairs of tumbling starling birds and big floating b lossoms, this is sure to be one of your favorite Batik-inspired play dresses. Just to add to the fun, it's got a little bit of a bubble shape. [pic] 3. 8 Batik Silk Tie Every piece is a handmade masterpiece and unique in the world.We use high quality of silk to make it exclusive. [pic] 3. 9 Lamp shades We offer a large selection of lamps shades. We carry hand painted batik with exclusive design. Change the feeling of any room instantly by simply covering your existing  Lamp Shades  with our unique batik design. [pic] 3. 10 Batik Swimwear This fresh new print batik meets a tried and true style to answer all your swimwear distress calls. Brown and ocean blue batik pours a delicate pattern across a tankini top that is tough enough to meet any swimwear challenge. [pic] 3. 11 Souvenirs’Batik Gifts that we sell are made by a master craftsman. This batik, truly a work of art is uniquely designed and printed by hand. Malaysian batiks are revered around the world as being the most beautiful. i. Batik Coaster Set Send sincere wishes with our Adorable Batik Coasters with 6pcs and dried flowers decorations a classic touch to remember. Suitable for any occasions – corporate events, annual dinner, wedding souvenir, the list is endless. Presented in clear box. [pic] ii. Batik Soft Toys A cute animal creatures such as rabbit, turtle, dog and etc for children to paly with. pic] iii. Traditional  Batik Sandals. Comford and unique design, bring a simple feel. [pic] iv. Letter holder Batik his batik cloth letter holder is 16 x 8 inches around. It is perfect to put by your front door and hold mail, papers, and other odds and ends. This beautiful batik cloth was handmade. [pic] 4. PROMOTIONAL PROGRAMME The trend of sale of handicrafts products in the handicraft Expos and Exhibitions organised by the Matrade in the recent years reveals that the demand for batik products are increasing day by day. hrus areas for intensive development will create employment opportu nity in the state. The following actions/steps are taken for intensive development in introduce Batik to the world: i. Participation in specialised rade fairs / with fashion show We will participate in International fashion shows are a great platform in showcasing its  beauty, the versatility of batik as a fabric, the story and cultural appreciation behind batik and the position of batik as one of modern society's celebrated fashion statements. ii.Internet We will set up our website BUYBATIK and introduce online selling where customer can buy our product currently; online-Shopping is playing an important role in developing batik careers for designers and artists. As well as setting trends in Batik fashion, BUYBATIK makes it easy for batik lovers to purchase quality batik products. Batik lovers can shop for a vast range of Batik products in a safe environment where carefully-selected designer goods can be purchased at attractive prices. iii. Magazines & NewpapersNewpapers and magaz ines becomes a very important medium to deliver messages about batik into the market, this will increase awareness of consumer about batik product. We can choose a top magazine such as Better Home and Garden to promote home apparent such as Lamp shades, bedspreads and comforters and etc. For ladies we can choose magazines such as Women’s Day or Ladies’ Home Journal to promote ladies product such as swimwear, pareos and etc. iv. Radio & Television Radio is potentially a good opportunity. We target potential buyer listen to local news, talk show, this is because consumer efficiently using this medium in their daily living.Beside that we also can take opportunity to be main sponsorship, such as Oscar Academy Award and sponsor a few Hollywood stars walking in the red carpet such as Brad Pitt and Angelina Jolie. This will give awareness to audience about batik fashion. 5. THREATS BARRIERS Trade barriers are measures that governments or public authorities introduce  that p revent or restrict overseas trade and investment. These measures  need not necessarily take the form of legislation or a specific decision. They may also take the form of current practice.As a result of these measures, domestic companies receive a competitive advantage relative to their foreign counterparts. It is accepted that in many cases, products are liable to customs duties when imported into a market and that  imported products ought to be accompanied by the correct documentation. In some cases, however, customs duties may be unreasonably high or customs clearance may take an unreasonably long time. Batik Garment trade barriers may take the form of, for example: †¢ Customs duties †¢ Customs procedures †¢ Technical regulations, standards, etc. for example for the purpose of consumer protection, health protection, protection of the environment, etc †¢ Veterinary and phytosanitary measures – barriers based on health and safety regulations †¢ R estrictions on access to primary products –  for example in the form of export batik that drive up prices artificially or special export prices that are higher than the price of the same primary products for use in national processing industries †¢ Insufficient protection of intellectual property rights –  both with respect to the scope of protection and with respect to the possibilities of legal protection.This includes, for instance, protection of patents, copyrights, trademarks and geographical indications of origin †¢ Barriers to trade in services –  for example in the form of discriminatory conditions †¢ Restrictions on access to investment –  for example through national participation requirements or restrictions on access to repatriation of profits †¢ Unfair application of state aid and other forms of subsidies Due to globalization, trade restrictions have become increasingly significant.At the same time, traditional tra de obstacles such as tariffs and import restrictions have been reduced, as a result of international trade liberalization. In the period following the Second World War, average tariffs for industrial goods have been reduced from approx. 40 percent to less than 5 percent. As a consequence, other trade restrictions have become of relatively greater significance.These other trade restrictions are often based on regulations and principles relating to qualitative matters, for example: product quality requirements and product packaging requirements ostensibly for  the purpose of consumer protection; education and qualification requirements  for providers of services; or rules relating to patent and trademark protection.This has contributed to making it more difficult for companies to gain an overview of rules and changes to rules,  making the handling of trade barriers  more complicated,  as barriers touch on matters that are subject to internal national legislation or regulatio n in the export markets. Competition 6. REFERENCES www. matrade. gov. my Conclusion From all the discussion our Batik product is suitable to expand the market to U. S. Political factor show that Batik Malaysia is not include on the export control rule and regulation which state on U. S. it because the batik Malaysia’s raw material is based on