Batik Garment

The Objectives.. ? To be a World Class Provider of BATIK Garment Industry Our Mission.. ? Our vision is to focus on offering range of quality  batik  products to our customers, and introduce  Malaysian  Batik  to the people all over the world. We would like to penatered US market and introduce variety product that can produce with Batik. It is the opportunity for batik business to improve it profitability and competitiveness. The Opportunities.. ? Rising demand for handicraft products in developed countries such as USA, Canada, Britain, France, Germany, Italy etc. ? Developing fashion industry requires handicrafts products. Development of sectors like Retail, Real Estate that offers great requirements of handicrafts products. ? Development of domestic and international tourism sector. ? Ability to produce high quality product with good design ? e-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products. 1. INTRODUCTION The Malaysian government has supported its craftspeople significantly since 1974 with the establishment of  Kraftangan, a government organization under the auspices of the ministry of culture that is designed to promote Malaysian handicrafts and culture.This outstanding program serves as a role model for the arts and textile industries of other countries. The common goal is simply to make Malaysia a Batik capital. According to Matrade, textiles are ranked 9th  and accounting for 2. 3 per cent share of Malaysia’s exports of total manufactured goods. In 2011, exports of textiles and apparel & clothings totaled RM10. 81 billion from RM9. 32 billion for the same period last year, an increase of 15. 9 per cent. Of this, exports of textiles was valued at RM6. 72 billion and accounted for 62. per cent share, while apparels and clothing accounted for 37. 8 per cent share, valued at RM4. 08 billion. Higher exports were due to increasing exports of yarns and apparels. The USA, Japan, T urkey, Indonesia and China were Malaysia’s top 5 export destinations for Malaysia’s textiles and apparel & clothing. USA remained the leading export market contributing to 18. 6 per cent share of the total exports of the industry. Export was valued at RM2. 01 billion, an increase of 13. 6 per cent. 1. 1 The Unique Batik MalaysiaDeveloping batik as handcrafted textile – hand printed and hand drawn, has made us all acutely aware of the importance of three essential elements in producing a new product. They are, namely, Design, Colour and Technique. We need to pay attention to all of the three above elements giving emphasis to Design which requires the most and urgent attention. Secondly, Malaysians love bright colours and batik in bright colours has become a manifestation of that expression. However, we need to think of the market and the consumers we are targeting.Therefore, we need to study how they perceive colours and their receptivity to our  selection of c olours. And thirdly, the need to take  an aggressive approach in R&D and to engage in experimenting  new technologies that can expedite and enhance batik production process as well as to solve problems related to attaining quality production. Learning from the experiences of other countries such as Japan and Korea, and adapting their practices to meet our needs would indeed be a real asset. Another aspect of R&D, relates to acquiring  knowledge about the characteristics of fabrics in order to appraise their appropriateness for making batik.What makes Batik  Malaysia unique is that we have been able to develop it through innovation by observing and learning from the tradition of batik–making of other countries, and successfully creating our own indigenous batik–style. 1. 2 Trends in Fashion The world of fashion has created an immense consciousness with the designers and batik – makers who recognise the need to constantly innovate and produce new designs, introduce   new range of colours as well as to experiment with new production techniques to meet with the fast changing consumer taste and fashion trends.As a result, batik crafted from a variety of materials such as silk, cotton and linen of varying texture   have emerged in the market place. 1. 3 Batik as an Art form Malaysian artists have made an inroad with their innovative adaptation of the batik technique on canvas. Henceforth, a new genre of batik as an art form was born. Batik paintings depicting images of Malaysian flora, fauna, forest, food and fiesta themes are providing a glimpse into the rich diversity of natural and cultural heritage of Malaysia through Batik Art. 1. 4 The Design ChallengeA good design should create a pleasant virtual experience: the customer should perceive the product as aesthetically pleasing. In this respect, batik designers should develop batik design to  respond to the particular needs of the consumers thereby promoting  the concept of sp ecial design for specific usage, such as  batik  for school wear, batik for uniform, batik for daily wear, batik for formal day and evening attire and batik for special occasions. Each  particular design with special motif, pattern, colour and fabric  created would therefore give batik that exclusive ook and this  would impact on batik not only as  a versatile textile for clothing but also in popularizing it to a wider market. Malaysia’s natural environment offers limitless source of inspiration from which new ideas, patterns, motifs and colours could be derived. At the same time, the uniqueness of each community in Malaysia, the people and their living traditions and cultural heritage are  yet another  source  for design input. 2. US MARKET 2. 1CULTURE OF THE PEOPLE the  culture of the United States  is primarily a  Western culture, but is also influenced by  Native American,  Asian,  Polynesian,  African, and  Latin American  cultures.Ame rican culture started its formation over 10,000 years ago with the migration of  Paleo-Indians  from  Asia  into the region that is today the  continental United States. It has its own unique social and cultural characteristics such as  dialect,  music,  arts,  etc. The United States of America is an ethnically and racially  diverse  country as a result of large-scale immigration from many different countries throughout its history. Due to the extent of American culture, there are many integrated but unique social  subcultures  within the United States.The cultural affiliations an individual in the United States may have commonly depend on  social class,  political orientation  and a multitude of demographic characteristics such as religious background, occupation and ethnic group membership. 2. 2 POLITIC & ECONOMIC Political US REGULATORY COMPLIANCE Companies that are involved in the production and distribution of medical devices that are intended fo r marketing in the U. S. are required to register their facility with the FDA on form FDA 2891. There is no fee for registering your facility.As of 11 February 2002, foreign companies must also provide the FDA with the contact information for their U. S. Agent and this information can be provided on this form as well. This form must be completed by the official correspondent designated on the form and submitted 30 days prior to exporting to the U. S. All registration information must be verified annually and updated if changes have occurred. If the company is registering for the first time, the registration form FDA 2891 must be submitted to the FDA along with the Device Listing form FDA 2892.This form is used to identify to the FDA the devices that the company has in commercial distribution by generic category. There is also no fee for submitting this form. U. S. Fiscal Policy Turning first to U. S. fiscal policy, the slow pace so far of economic recovery and weak job creation†”despite the wide margin of excess capacity—argues for maintaining supportive monetary and fiscal policies in the very near term. Indeed, expansionary fiscal policy already played a critical role in averting a deeper U. S. recession.According to IMF analysis, fiscal measures contributed about 2 percentage points to GDP growth in 2009, and another one percentage point last year. At the same time, federal debt held by the public has risen from about 36 percent of GDP in 2007 to about 62 percent of GDP in 2010, while prospective debt dynamics have worsened significantly. In the absence of corrective measures, and taking into account underlying fiscal pressures that predated the crisis, debt could reach about 95 percent of GDP by the end of this decade—a level last reached immediately following World War II.Without policy adjustments, subsequently the debt simply would keep rising. From this perspective, the need for urgent action to secure medium-term fiscal sustainabil ity appears to be self-evident. Political Ideologies in the United States Ideologies in US politics vary greatly. However, for the majority of American citizens, most political ideologies are derived from classical liberalism. Ideas such as individual liberty and limited government, for example, are popular with most Americans.Unlike many other countries, there are only two major political parties in America and their core beliefs are very similar due to the moderation that the two party system in US politics encourages. The Democratic Party, who tend to represent liberal ideals, lean slightly to the political left and the Republican, who generally favour conservative ideals, lean slightly to the political right. The two dominant ideologies that exist in American politics today are conservatism and liberalism. Economic in US The United States’ economic freedom scores of 76. 3 drops it to 10th place in the 2012 Index.Its score is 1. 5 points lower than last year, reflecting de teriorating scores for government spending, freedom from corruption, and investment freedom. The U. S. is ranked 2nd out of three countries in the North America region, and its overall score remains well above the world and regional averages. The U. S. economy faces enormous challenges. Although the foundations of economic freedom remain strong, recent government interventions have eroded limits on government, and public spending by all levels of government now exceeds one-third of total domestic output.The regulatory burden on business continues to increase rapidly, and heightened uncertainty further increases regulations’ negative impact. Restoring the U. S. economy to the status of a â€Å"free† economy will require significant policy changes to reduce the size of government, overhaul the tax system, and transform costly entitlement programs. By boosting growth in the private sector, such freedom-enhancing policies are the best hope for bringing down high unemployme nt rates and reducing public debt to manageable levels. The trade weighted average tariff rate is 1. percent, with non-tariff barriers such as â€Å"buy American† procurement rules adding to the cost of trade. Investment freedom is hampered by ongoing protectionist restrictions. The impact of the recently passed financial reform bills has yet to be measured, as detailed regulations are gradually emerging. The indicators to gauge the economic performance in US Population: 310. 0 million GDP (PPP): $14. 7 trillion,2. 8% growth 0. 9% 5-year compound annual growth,$47,284 per capita Unemployment: 9. 6% Inflation (CPI): 1. 6% FDI Inflow: $228. 2 billion (Based on data compiled as of September 2011) . 3 TARGET MARKET 3. PRODUCT STRATEGIES Malaysian Batik is fresh, fashion-forward, and edgy. And this modern-day style of Batik is now penetrating European and American markets. With its couture quality, Malaysian Batik is equally at home on any New York or Paris runway. This is a world -class textile and art form that is â€Å"here and now. † Malaysian batiks are not limited to cotton either. Today various type of silk including jacquard, satin, crepe de chine are used to produce batik blok and batik tulis. Voile, rayon lawn and shirting have also been used at one time or another.Most type of cloth can be used to produce batik except polyester. Today’s batiks are highly fashionable, baring little resemblance to the stereotyped sarong. Batik tulis are much more fluid and cater to both local and international markets. Batik has many moods. It can be mod, sweet, formal or just plain fun. And it is not just limited to apparel. Exclusive designs and quality as well as good workmanship are our products greatest assets to create strong brand image. We offered clothing collection such as: 3. 1 Batik T-shirts & Men’s Outfit.We decided to base our outfits on the guppy because they are so colourful. The aim of the competition is to take batik into intern ational markets and since the guppy is found everywhere, we thought everyone could relate to the designs. The men’s outfit had a black long shantung coat with similar design motifs on the front and back, with a matching shirt that stayed with the theme without going over the top. [pic] 3. 2 Sleeves Batik dress for Ladies For the ladies dress we decided to use bright pops of color accent the unique, geometric print along this Antik Batik dress, rendered in cool silk twill.A scoop neckline flatters the shoulders, while a single seam subtly defines the waist. Long sleeves. It look exclusive and elegent suit for American women. [pic] 3. 3 Pareos. Pareos are commonly done in batik tulis as the free flowing canting lines enhance the casual nature of this beach cloth. We decided to base our cotton pareo with flowers, abstracts organic and geometrical elements including the familiar awan larat or Malay arabesque. We also decide to use a hand-drawn crepe de chine pareo from the Tropic al Marine Life collection. [pic] 3. 4Batik scarves and shawlWe decided to base our collection of â€Å"Tropical Marine Life† was designed primary as casual wear. It is hand-drawn crepe de chine scarves are gaily decorated with reef fish. For the shawl we used flower such as orchids and hand-painted on chiffon and it meant as an elegant shawl. [pic] 3. 5Cushion covers We have a great selection of Cushion Covers to choose from. Our cushion covers are made of 100% cotton and have a zip closure unless otherwise stated. The vibrant colors and design will lift your spirit and sooth your soul. [pic] 3. 6bedspeards and comfortersThis lavish, reversible Malaysian batik  comforter  set features rich shades of grass green, teal, cobalt blue and off white. This  comforter  set offers a soothing modern Batik  motif for any bedroom in your home. [pic] 3. 7 Girl Dresses We decided to use 100 % cotton in girl dresses, with playful pairs of tumbling starling birds and big floating b lossoms, this is sure to be one of your favorite Batik-inspired play dresses. Just to add to the fun, it's got a little bit of a bubble shape. [pic] 3. 8 Batik Silk Tie Every piece is a handmade masterpiece and unique in the world.We use high quality of silk to make it exclusive. [pic] 3. 9 Lamp shades We offer a large selection of lamps shades. We carry hand painted batik with exclusive design. Change the feeling of any room instantly by simply covering your existing  Lamp Shades  with our unique batik design. [pic] 3. 10 Batik Swimwear This fresh new print batik meets a tried and true style to answer all your swimwear distress calls. Brown and ocean blue batik pours a delicate pattern across a tankini top that is tough enough to meet any swimwear challenge. [pic] 3. 11 Souvenirs’Batik Gifts that we sell are made by a master craftsman. This batik, truly a work of art is uniquely designed and printed by hand. Malaysian batiks are revered around the world as being the most beautiful. i. Batik Coaster Set Send sincere wishes with our Adorable Batik Coasters with 6pcs and dried flowers decorations a classic touch to remember. Suitable for any occasions – corporate events, annual dinner, wedding souvenir, the list is endless. Presented in clear box. [pic] ii. Batik Soft Toys A cute animal creatures such as rabbit, turtle, dog and etc for children to paly with. pic] iii. Traditional  Batik Sandals. Comford and unique design, bring a simple feel. [pic] iv. Letter holder Batik his batik cloth letter holder is 16 x 8 inches around. It is perfect to put by your front door and hold mail, papers, and other odds and ends. This beautiful batik cloth was handmade. [pic] 4. PROMOTIONAL PROGRAMME The trend of sale of handicrafts products in the handicraft Expos and Exhibitions organised by the Matrade in the recent years reveals that the demand for batik products are increasing day by day. hrus areas for intensive development will create employment opportu nity in the state. The following actions/steps are taken for intensive development in introduce Batik to the world: i. Participation in specialised rade fairs / with fashion show We will participate in International fashion shows are a great platform in showcasing its  beauty, the versatility of batik as a fabric, the story and cultural appreciation behind batik and the position of batik as one of modern society's celebrated fashion statements. ii.Internet We will set up our website BUYBATIK and introduce online selling where customer can buy our product currently; online-Shopping is playing an important role in developing batik careers for designers and artists. As well as setting trends in Batik fashion, BUYBATIK makes it easy for batik lovers to purchase quality batik products. Batik lovers can shop for a vast range of Batik products in a safe environment where carefully-selected designer goods can be purchased at attractive prices. iii. Magazines & NewpapersNewpapers and magaz ines becomes a very important medium to deliver messages about batik into the market, this will increase awareness of consumer about batik product. We can choose a top magazine such as Better Home and Garden to promote home apparent such as Lamp shades, bedspreads and comforters and etc. For ladies we can choose magazines such as Women’s Day or Ladies’ Home Journal to promote ladies product such as swimwear, pareos and etc. iv. Radio & Television Radio is potentially a good opportunity. We target potential buyer listen to local news, talk show, this is because consumer efficiently using this medium in their daily living.Beside that we also can take opportunity to be main sponsorship, such as Oscar Academy Award and sponsor a few Hollywood stars walking in the red carpet such as Brad Pitt and Angelina Jolie. This will give awareness to audience about batik fashion. 5. THREATS BARRIERS Trade barriers are measures that governments or public authorities introduce  that p revent or restrict overseas trade and investment. These measures  need not necessarily take the form of legislation or a specific decision. They may also take the form of current practice.As a result of these measures, domestic companies receive a competitive advantage relative to their foreign counterparts. It is accepted that in many cases, products are liable to customs duties when imported into a market and that  imported products ought to be accompanied by the correct documentation. In some cases, however, customs duties may be unreasonably high or customs clearance may take an unreasonably long time. Batik Garment trade barriers may take the form of, for example: †¢ Customs duties †¢ Customs procedures †¢ Technical regulations, standards, etc. for example for the purpose of consumer protection, health protection, protection of the environment, etc †¢ Veterinary and phytosanitary measures – barriers based on health and safety regulations †¢ R estrictions on access to primary products –  for example in the form of export batik that drive up prices artificially or special export prices that are higher than the price of the same primary products for use in national processing industries †¢ Insufficient protection of intellectual property rights –  both with respect to the scope of protection and with respect to the possibilities of legal protection.This includes, for instance, protection of patents, copyrights, trademarks and geographical indications of origin †¢ Barriers to trade in services –  for example in the form of discriminatory conditions †¢ Restrictions on access to investment –  for example through national participation requirements or restrictions on access to repatriation of profits †¢ Unfair application of state aid and other forms of subsidies Due to globalization, trade restrictions have become increasingly significant.At the same time, traditional tra de obstacles such as tariffs and import restrictions have been reduced, as a result of international trade liberalization. In the period following the Second World War, average tariffs for industrial goods have been reduced from approx. 40 percent to less than 5 percent. As a consequence, other trade restrictions have become of relatively greater significance.These other trade restrictions are often based on regulations and principles relating to qualitative matters, for example: product quality requirements and product packaging requirements ostensibly for  the purpose of consumer protection; education and qualification requirements  for providers of services; or rules relating to patent and trademark protection.This has contributed to making it more difficult for companies to gain an overview of rules and changes to rules,  making the handling of trade barriers  more complicated,  as barriers touch on matters that are subject to internal national legislation or regulatio n in the export markets. Competition 6. REFERENCES www. matrade. gov. my Conclusion From all the discussion our Batik product is suitable to expand the market to U. S. Political factor show that Batik Malaysia is not include on the export control rule and regulation which state on U. S. it because the batik Malaysia’s raw material is based on